About Mitchell Ferguson:
Mitchell Ferguson is a rising country-soul artist often described as a combination of Chris Stapleton and Teddy Swims. With 163k TikTok followers, 12M+ likes, and over 47 viral videos (12 surpassing 1M views), Mitchell has built a devoted fanbase through his heartfelt covers, comedic takes on country music, and authentic storytelling.
Mitchell’s viral success has translated into 5,500+ pre-saves (and climbing) for Drink A Beer and a growing audience of 63k monthly Spotify listeners. As an independent artist, he has shown an incredible ability to activate his fanbase and sustain momentum through innovative campaigns. His sound and story appeal to both younger TikTok-savvy listeners and traditional country fans.
About the Song:
Drink A Beer is a country anthem with singer-songwriter vibes and modern production. It all started as a playful TikTok video where Mitchell jokingly made up lyrics for a “pop-country song,” which unexpectedly went viral, racking up 1.3M views. From there, he leaned into the momentum, wrote the first verse and chorus, and performed an acoustic version that hit even more, gaining 1.9M views.
Mitchell didn’t just stop at producing the song-he made sure fans were a part of the process. Before recording the track, he launched an Open Verse Challenge on TikTok, inspiring hundreds of fans to jump in, many of them going viral themselves. Then, he took things a step further by hosting a live event at a bar he used to play at, where a 200+ person community choir sang backup vocals for the final recording. It doesn’t get much more authentic than that.
Now, with the official produced version teased, the song’s campaign has already pulled in over 4.5M views across six promotional videos, proving just how much it’s resonating with fans. Drink A Beer isn’t just a song-it’s a shared experience that is bringing people together in a way that feels fresh and real.