From the classic backbeat intro, to the twanging Fender guitar, The Rams are ready to set the benchmark in memorable beer songs with their new single, ‘Ice Cold Beer’.
The song started as a title challenge exchange between band members Troy Henderson and Adam Church.
“I was standing at the corner of Wentworth and Oxford streets in Sydney and I sent a text message to Adam with an idea about an ice cold heart and an ice cold beer,” Troy said.
“Adam was on holidays with a guitar and fired back a verse and a tweaked chorus. After many belly laughs and some crafting, pardon the pun, the song Ice Cold Beer was born.”
The band said the song came together very quickly in the rehearsal studio.
“We came up with a middle 8 that both Meatloaf and Fleetwood Mac would endorse, then Grev (Michael Greville) added some quenching guitar parts, and we finished it off in the recording studio twice!” Adam said.
“I had that mad professor moment where I knew it needed something else, but just couldn’t figure it out on the day. We knew this was an audience sing a long song, so it suddenly then obvious we needed more backing vocals. Troy and I headed back into the studio for some finishing touches.
“We knew we were onto something when we played it at a live show and the next day was approached by some in a shopping centre saying, ‘You’re in the band with the beer song’.”
The three band members said many of their songs begin as a title challenge or a text message and the ones that get momentum end up as collaborative finished songs.
Adam, Troy, and Grev have spent years touring the world and playing for other well-known artists. It’s time to let their own music shine. They bring their past into the present with a mix of rock, funk, blues, and a whole lot of country.
“We’ve worked with enough incredible artist to know what works and what doesn’t,” Adam said.
“It’s time we do that for ourselves with The Rams.”
The band describes their first release as like being in a new relationship.
“We don’t sit down next to you on the bar stool and pour our hearts out in the first 5 minutes. We want to be up, happy, and interesting to draw people in,” they said.
Ice Cold Beer showcases the band wants to have a good time and want their audience to as well.
“It’s a very accessible song both melodically and lyrically,” Troy said.
“The guy in this song feels like he’s in a country song, he feels like a cliché trying to bond and find a mate only to be used.”
The Rams’ music is all about making people feel something, too, and Ice Cold Beer is all about making people move, sing and feel thirsty.
Their film clip, directed by Dave Molland and Adam, has a pizza bar turned into what could be a bar in Nashville starring plenty of people who want to have a good time… including the band.