MAX MCNOWN RELEASES STIRRING NEW SINGLE “FOREVER AIN’T LONG ENOUGH” AHEAD OF DELUXE DROP OF ACCLAIMED ALBUM ‘NIGHT DIVING (THE COST OF GROWING UP)’
Rising singer-songwriter Max McNown continues to carve a path uniquely his own with the release of his latest single, “Forever Ain’t Long Enough”, out now via Fugitive Recordings/The Orchard/Columbia Records. The track is the lead offering from the upcoming deluxe edition of his celebrated sophomore album, ‘Night Diving (The Cost of Growing Up)’, out today.
A heartfelt and cinematic love song, “Forever Ain’t Long Enough” channels McNown’s signature blend of introspective lyricism and anthemic storytelling. Produced by Jamie Kenney (Colbie Caillat, Laci Kaye Booth), the single paints a picture of eternal love lived out in snapshots across the American landscape – from Catalina coastlines and Santa Fe backroads to the rain-kissed streets of Colorado and the stars above Patagonia.
“I could say forever, but forever ain’t long enough,” McNown sings in the soaring chorus, capturing the spirit of young love and limitless devotion. Reflecting on the song’s inspiration, he explains, “Some romances make you wish you could spend more than a fleeting lifetime within them, and that is the basis for ‘Forever Ain’t Long Enough.'”
The single arrives as McNown’s breakout year reaches new heights. At just 23, the Oregon-born artist has already earned an RIAA Gold certification, a Billboard Hot 100 entry, and a Top 10 Hot AC hit with his breakthrough track “A Lot More Free”. His heartfelt anthem “Better Me For You (Brown Eyes)” has surpassed 130 million streams, reached #2 on Australia’s CountrytownTop 50 Country Airplay Chart, and continues to surge at Country radio-propelling him even further into the national and international spotlight.
Following a meteoric rise from busking on Southern California piers to topping Billboard’s Emerging Artists chart, McNown’s journey remains rooted in authenticity. His soulful voice and deeply personal storytelling continue to resonate with fans, including his 2.4 million TikTok followers.
The release of “Forever Ain’t Long Enough” also ushers in the next chapter of McNown’s whirlwind year.
In May, Max completed his first-ever Australian tour with sold-out shows in Brisbane, Sydney, Melbourne, and Perth, winning over new international fans with his heartfelt performances. Just weeks later, he took the stage at Countryfest Queensland cementing his global appeal with a standout set that lit up the festival crowd.
Back in the U.S., Max continues to build momentum with standout performances at The Grand Ole Opry and the upcoming Lollapalooza Festival, ahead of his highly anticipated “Forever Ain’t Long Enough” North American headline tour, launching August 21 in Kansas City.. The tour will be making stops in Austin at Emo’s on August 27th, Los Angeles at The Novo on September 6th, and at 9:30 Club in Washington D.C. on September 8th – see full dates below and visit maxmcnown.com/tour for tickets and more information
Reflecting on the upcoming deluxe album, McNown shared; “Even though Night Diving was the length of a full album, in my heart it never felt complete to me. These songs were all born from the same time in my life-they belong together.”
The deluxe edition of ‘Night Diving (The Cost of Growing Up)’ introduces 11 new tracks, including a moving reinterpretation of the title song – a poignant reflection on the cycles of addiction. This new version features a stirring guest verse from rising country-folk artist Cameron Whitcomb and marks a powerful milestone in the journey of a prolific young songwriter deeply rooted in his craft.
Even as his star continues to rise, McNown remains grounded in his small-town spirit – led by humility, heart, and an unwavering commitment to authentic storytelling. With every song, he furthers his mission to create music that helps listeners feel seen, heard, and understood.
As accolades pour in-including recognition as a 2025 Artist to Watch by Amazon Music, Holler, and Country Now-Max McNown remains grounded in the simple joys that fuel his artistry: community, connection, and the enduring power of honest songwriting.
“A young artist who is taking the country music industry by storm”
AL ROKER / TODAY
“…a newcomer worth watching.”
Billboard
“And while it may be easy to put McNown into some sort of box where TikTok artists go viral and then go fade away, there is a good chance that this one is different.”
People Magazine
“[one of the] brightest newly minted stars to come out of Nashville in recent years”
GRAMMY.com
‘Night Diving (The Cost of Growing Up)’, is available for pre-order on: signed D2C Exclusive Clear Black Ice Colored Vinyl, Amazon Exclusive Opaque Maroon Colored Vinyl, Indie Exclusive Opaque Bone Colored Vinyl, Opaque Tangerine Colored Vinyl, and Standard CD.