RISING ARTIST JAKE BANFIELD UNLEASHES HIS GENRE-DEFYING NEW SINGLE “LASSO”!
With over 1.2 million followers on TikTok and a rapidly expanding fanbase across all major platforms, Jake Banfield is fast becoming one of the most exciting breakout artists of the year.
The 25-year-old singer-songwriter returns with his bold new single, “LASSO”-a genre-blending, emotionally-charged anthem that has already surpassed 6 million Spotify streams and over 1.2 million streams on YouTube views within weeks of release.
“LASSO” showcases Jake’s signature sound: a genre-blending fusion of country roots, pop accessibility, and alternative edge, wrapped in honest, emotionally resonant storytelling. The song uses Western imagery and modern production to explore themes of emotional entanglement, longing, and the feeling of being roped into something deeper than expected.
“LASSO” is the latest single from Jake’s highly anticipated debut album, set for release in September 2025. Fans can expect more of what’s made Jake so relatable and beloved-authentic lyrics, genre-defying melodies, and a fresh perspective on modern country-pop.
Hailing from Mannford, Oklahoma, Jake Banfield’s music is inspired by a wide array of influences-from ’80s rock and hair metal, to ’90s R&B and hip-hop, to 2000s pop and modern country. His sonic blend draws comparisons to artists like Sam Hunt, Post Malone, Russ, and Kane Brown, yet remains distinctively his own.
Though he once envisioned a future in basketball, a chance encounter with a pawn shop guitar rerouted his path-and soon after, Jake found his voice and his audience online. His viral rise began with acoustic originals on TikTok, quickly capturing the attention of millions with his authenticity, vulnerability, and magnetic presence.